Digital advertisements
Social media, digitla placement, promotional video
To support Double Coin’s B2B model across the US, Canada, and Latin America, the marketing strategy relies heavily on digital placements. This requires a steady stream of short-format assets for social media and digital publications, ranging from high-level brand promotion to targeted, product-specific campaigns.
Collateral
Catalogs, flyers, and brochures in digital and print formats
Managing a vast library of SKUs across multiple languages and regions requires strict consistency in data and reference materials. To ensure every new SKU is accurately reflected across all formats, I maintained a robust design system that kept the production process efficient, scalable, and error-free.
Trade show presence
Given its market scale, Double Coin maintains a significant presence at major industry trade shows. To modernize the brand experience, I simplified the static graphics for faster visual communication. Simultaneously, I introduced 2D and 3D motion graphics to the booth environment, delivering deep product information without creating visual clutter.
3D modeling & rendering
High-fidelity product visualization
Photographing commercial tires presents significant logistical challenges due to their size and weight, often resulting in high costs and slow turnaround times. To overcome this, I implemented a virtual workflow.
The tires below were modeled and rendered in Cinema 4D, utilizing technical drawings and reference photos for accuracy. This process not only improves efficiency but also allows for the precise visualization of critical details such as the tread, shoulder, and sidewall.
Presentations
Whether internal or client-facing, presentations are critical touchpoints. Clear data visualization and compelling graphics often drive successful negotiations and secure profitable contracts.
Beyond strict adherence to brand guidelines, I elevated these PowerPoint decks by leveraging advanced transitions, animations, and visual techniques, transforming static information into dynamic narratives that convey the message perfectly.
Campaign concepts
Data-driven A/B testing is essential for maximizing campaign reach and uncovering new opportunities. To achieve this, we developed and tested numerous concepts, scaling only the highest performers.
The examples below represent a collaborative exploration: while the initial strategies and ideas were brainstormed by the entire marketing team, the final visuals were executed by me in my role as Art Director. This collection includes both published ads and experimental concepts.
Subsidiary Brands & OEM Services
Double Coin is the flagship brand of CMA LLC, which also manages a portfolio of affiliate brands and provides OEM manufacturing. Because each brand operates independently, they require distinct visual identities.
The Warrior commercial tire catalog below demonstrates my ability to adapt to different branding guidelines within the same parent company.
CMA Dealer Portal
As the distributor of Double Coin and related brands, CMA provides a portal for clients to check stock and place orders directly. This platform significantly improves efficiency for dealers tracking their inventory.
Following strategic meetings with sales managers, leadership, and developers, I designed and prototyped the user experience in Adobe XD. The finalized assets were then handed off to the external development team for launch.
