Brand guidelines

Active in the cannabis, beauty, and wellness industries, Kyle and its sister brand Myle are established names in the US market. The brand identity is defined by a luxury, high-end aesthetic, characterized by a striking black and gold color palette.

Working within these established guidelines, I expanded the visual language by introducing 3D visualization and virtual product photography. Additionally, I supported the product line expansion by designing new packaging materials that seamlessly integrated with the existing art direction.

 

Social Media

Short-format videos and animated GIFs are powerful drivers for marketing engagement.

Leveraging a combination of Photoshop, After Effects, Dimension, and Cinema 4D, I produced content designed to establish a specific mood. This approach ensured that the visual messaging was clear, high-quality, and effectively targeted to the user.

Packaging

My packaging work fell into two distinct categories: extending existing product lines with strict adherence to established guidelines, and developing fresh concepts for new launches. For the new SKUs, I modernized the visual language by incorporating contemporary illustrations to enhance shelf appeal.

Additionally, I pioneered the use of 3D virtual photography within the company. This initiative eliminated the dependency on physical prototypes, allowing the marketing team to create promotional materials earlier and giving leadership a realistic visualization of products prior to launch.

KYLE THC Pods package design and 3D mockup
MILO Hemp Gummies package design and 3D mockup
Kyle Labs CBD Bath Bomb
Kyle Labs CBD Flowers and Preroll [Revision of previous design]
Kyle Labs CBD Lip Balm
Kyle Labs CBD Hand Lotion
Kyle Labs CBD Muscle Rub
Kyle Labs CBD Tinctures [Revision of previous design]

Trade show presence

I was responsible for the comprehensive visual execution of trade show exhibits. This role required a multidisciplinary approach: designing large-format booth graphics in Photoshop and Illustrator, producing dynamic video content for screens using Premiere and After Effects, and generating 3D spatial mockups in Cinema 4D and Adobe Dimension to visualize the final setup.

Myle Vapor product display (3D mockup for vaping products display)
Booth Design for KYLE LABS

Trade show presence

To expand the brand’s visual toolkit, I transformed flat cannabis and CBD symbols, such as cannabis leaves and CBD elements into rich 3D geometry. By incorporating the established color palette and refining textures and lighting, I created a diverse library of illustrations.

I rendered these assets in both dark and bright variations, providing the marketing team with versatile high-fidelity visuals to support packaging and collateral materials.

KYLE THC Pods 3D Illustration
3D Illustration for MILO Hemp Gummies

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