Logo and brand guidelines
PreK12 Plaza to Genius Plaza
After the education and technology company PreK12 Plaza switched to a startup business model, it became clear that the name did not fully represent its goals or reflect its potential. This led to a renaming and rebranding effort. Genius Plaza adopted the color combination of the old logo to maintain audience recognition, while modernizing and enhancing the overall appearance.
The logo was precisely designed, maintaining strict proportions, alignments, and structured type elements to guide the eye smoothly over the two-line logotype and the sign at the side.
Website and responsiveness
Genius Plaza launched a portal featuring a vast library of English and Spanish materials, including videos, co-created games, illustrations, and workbooks, tailored specifically for educators, students, and parents based on user type. The platform was also integrated with multiple apps and games customized for mobile and tablet users.
To support these projects, numerous mockups and design solutions were created through close collaboration between the design team, led by me, and the development, video, and game teams.
In addition, Genius Plaza partnered with Johnson & Johnson, Univision, and other sponsors to create specialized materials for a bilingual audience.
Apps and Games
The core concept behind Genius Plaza’s apps and games was to transform smartphones and tablets into educational tools. This allowed teachers to assign games rather than traditional assignments, helping students learn in a much more satisfying and effective way. Since many of the apps targeted preschool and first-grade students, the design required bright, relevant color schemes and simple, intuitive user flows.
Collaterals
To support marketing initiatives, the design team created a variety of collateral, including flyers, catalogs, and brochures. These materials were produced in both Spanish and English to present different aspects of the educational services.
Photoshoot
Many of Genius Plaza’s services required consistent, fresh imagery. To reduce reliance on stock photography, lower costs, and create unique content, multiple photoshoot sessions were held. Hired models were photographed by members of the design and videography teams in various scenarios, interacting with the devices. I led the art direction for these sessions, ensuring successful execution through a collaborative team effort.
Illustrations
With an audience ranging from preschool to high school, illustrations played a critical role in the platform’s structure. The Illustration division within the Design team was responsible for contributing to the content library and supporting the game and video teams with their projects. The artworks below represent a selection of pieces I personally created. Additionally, I led the team to oversee the progress and quality of ongoing projects.
Trade show presence
While trade shows were not the primary source of leads for Genius Plaza, they still played a vital strategic role. Whether through a fully functional booth featuring podiums and large-scale graphics, or a simple retractable banner, the brand remained consistent, effectively showcasing the SaaS concept across all visual formats.
